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New Launches
Television
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Sony 65" X80H 4K Ultra HD Android TV AED3,699.15 AED3,649.00Get Additional AED 100 OFF. Use Promocode: 100-OFF. Vivid, colourful pictures with sound that surrounds you.… -
Sony 65" X75H 4K Ultra HD Android TV AED3,199.35 AED2,999.00Get Additional AED 200. Use Promocode: 200-OFF. Enter the world of Android TV.… -
Sony 85" Z8H Series Smart 8K Android TV AED34,998.608K brilliance with immersive sound, incredibly real.… -
Sony 65" A8G Series OLED 4K Ultra HD Smart TV AED7,998.90- Free: SHAHID App 12 months Subscription
- Deep black, true expression.
Personal Audio
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Sony WF-1000XM3 True Wireless Noise … AED799.00- Free: Shahid App 12 months subscription worth AED 350
- Digital Noise Cancelation with HD Noise-Canceling Processor QN1e and Dual Noise Sensor Technology
- Truly wireless design with Bluetooth® wireless technology
- Smart listeni…
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Sony WH-1000XM3 Wireless Noise-Cancelling … AED1,299.00- Free: Shahid App 12 months subscription worth AED 350
- HD Noise Cancelling Processor QN1 lets you listen without distractions
- High quality wireless audio with BLUETOOTH
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Digital Imaging
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Sony Alpha a6400 Mirrorless Digital Camera … AED3,991.62 AED3,899.00- Phenomenal 0.02 sec.[FN_01] AF performance including newly developed Real-time Tracking
- ExmorTM CMOS sensor and BIONZ XTM for superb image quality
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Sony Alpha a7R III Mirrorless Digital Camera … AED10,499.00 AED9,499.00- 42.4MP 35mm full-frame Exmor R™ CMOS sensor and enhanced image processing
- Phenomenal AF performance and 10fps continuous shooting
- Ope…
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Sony Alpha a7 III Mirrorless Digital Camera … AED8,999.03 AED7,998.99- Newly developed 24.2MP, 35mm full-frame Exmor R™ CMOS sensor and enhanced image processing
- Phenomenal AF performance and 10 fps continuous shooting
- Full-frame 4…
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Sony Cyber-shot DSC-RX100 VI Digital Camera AED3,999.00 AED3,599.00- ZEISS® Vario-Sonnar T* 24-200mm F2.8-4.5 zoom lens
- 0.03-sec. AF speed and up to 24fps continuous shooting
- Approx. 20.1 effective megapixel 1.0-type stacked CMOS se…
Home Audio Video
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Sony HT-G700 TV Soundbar with Dolby Atmos AED1,999.20 AED1,799.00Cinematic surround sound and crystal-clear dialogue.… -
Sony HT-Z9F 3.1ch 4K HDR Premium Surround … AED2,998.80 AED2,699.00- Free: SHAHID App 12 months Subscription
- 3.1ch Dolby Atmos/DTS:X and Vertical Sound Engine
- Five sound modes for enhanced movies, music, gaming, news and sport
- 4K HDR compatible
- Built in WiFi and easy BLUETOOTH
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Sony HT-X9000F 2.1ch 4K HDR Premium Surround … AED1,999.20 AED1,299.00- Free: SHAHID App 12 months Subscription
- 2.1ch Dolby Atmos/DTS:X and Vertical Sound Engine
- Five sound modes for enhanced movies, music, gaming, news and sport.
- 4K HDR compatibility
- Design matching with BRAVIA X90F
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Sony MHC-V82D 1BOX High Power Audio System … AED2,299.50 AED2,099.00- 360° SOUND and long distance bass sound
- 360° Party Light and speaker light
- Gesture control
